I am applying for the marketing associate role. I graduated in June with a business degree, and the most relevant thing I have done is not on my transcript: I ran the social and email marketing for my university's 400-member entrepreneurship society for eighteen months, which is where I learned that most marketing advice does not survive contact with an audience that can ignore you.
I grew the society's mailing list from 240 to 1,900 by writing a weekly digest that people actually opened (a 41% open rate against the 18% our student union averaged), and I A/B tested the subject lines because I wanted to know whether the pattern I had noticed was real. When our event attendance flattened, I ran a short survey, found that our timing collided with a mandatory lecture block, moved the events, and attendance went from 60 to 130. Alongside that I worked twenty hours a week in retail, where I rebuilt the shift handover checklist because I was tired of inheriting problems; it is still in use.
I know the gap between a student society and a marketing team with a budget. What I would bring on day one is someone who tests things instead of assuming, writes clearly, and has already worked a real job while studying full time. I would be glad to talk about where an associate could be most useful on your team.
Thank you for your time, Tom Adeyemi